The new company, named Alpina UA, is based in Kiev, and will initially focus on wholesale of sports and fashion footwear, and later open its own stores in the country
Alpina has set up a subsidiary in Ukraine, aimed at increasing its exports in this country, the Ziri-based footwear manufacturer said in a press release on Thursday, 28 July.
The manufacturer said it opted for Ukraine given the low supply of the market by western manufacturers on the one hand and the rising standard of living in this 48 million market on the other.
The new company, named Alpina UA, is based in Kiev, and will initially focus on wholesale of sports and fashion footwear, and later open its own stores in the country, according to the press release.
Alpina UA is the ninth company of the Slovenian manufacturer to be established abroad. The producer boasts a total of 114 stores in Slovenia, Croatia, Serbia-Montenegro, Bosnia-Herzegovina, Hungary and Bulgaria, and plans to open its first store in Romania in September.
Alpina generated revenues of SIT 4.7bn (EUR 19.6m) in the first half of the year, a decrease of 1.5% over the same period last year. Sales on foreign markets dropped by 4% year-on-year, while domestic sales rose by 2%.
Source: Slovene Press Agency STA