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Slovenia Business Week no. 30: List of Most Widely Read Periodicals Remains Unchanged

TV guide Vikend, which comes out as a supplement of broadsheet Delo and tabloid Slovenske novice, remains the most widely read Slovenian periodical, a survey has shown

TV guide Vikend, which comes out as a supplement of broadsheet Delo and tabloid Slovenske novice, remains the most widely read Slovenian periodical, a survey has shown.

The national readership survey, commissioned by the Advertising Chamber, also showed that Slovenske novice is the most popular daily, while Nedeljski dnevnik, the Sunday edition of Dnevnik, tops the list of weeklies.

Andraz Zorko of company Cati, which conducted the survey, said the results showed no significant changes, with readership numbers stabilising after a turbulent transition period. The figures for the top 25 most read periodicals in the first half of this year remain unchanged compared to the period before.

However, the first ten periodicals in this period contain free weekly Zurnal and Delo's Saturday's supplement Sobotna priloga, while financial monthly Druzinski delnicar fell from 9th to 13th place and yellow weekly Lady went down from 10th to 11th. Zurnal has also marked the highest increase in readership during the last two half-year periods.

There are three new arrivals on the list of most widely read periodicals: monthly health magazine Zdravje, children's magazine Ciciban and women's magazine Nika, which is also the periodical that made most progress on the scale, moving up eleven places.

The survey also examined the popularity of radio broadcasters, showing the growing popularity of the channels based in Eastern Slovenia. However, the most popular remain Val 202 and the A1 channel of the national radio Radio Slovenija.

Source: Slovene Press Agency STA

Author: STA