The advertising agency Futura DDB bagged the "Best Agency" award for the fourth year in a row, as the 16th Festival of Slovenian Advertising (SOF) closed in Portoroz on 23 March
The advertising agency Futura DDB bagged the "Best Agency" award for the fourth year in a row, as the 16th Festival of Slovenian Advertising (SOF) closed in Portoroz on Friday, 23 March.
The star of the evening was also the production house Propeler, which won "Best TV Ad Production House" award, while "Best Radio Ad Production House" award went to Radio City, a Maribor-based private radio station.
Meanwhile, advertising agency Luna TBWA won the Audience Award for an ad for wireless operator Simobil "Nas svet je napet" (Our World is Exciting).
Futura DDB also won the best TV ad prize for the ad "Maratonec" (Marathon Runner), while advertising agency Original received the best printed ad award for "Smrekica" (Pine Sapling).
Radio City was meanwhile given best radio ad award for the series of ads "Infond volitve" (Infond Elections).
The Arih agency won the best internet ad award for its ads "Betmen" and "Superzoki", while Publicis won the best ad campaign for its ad "Itak" (You Bet!), created for Slovenia's largest wireless operator Mobitel.
Best advertising photo award went to agency Pristop for its "Stopar" (Hitchhiker). Best illustration prize went to agency Mayer McCann for their ad "Joski" (Hooters).
According to SOF president Mark Vrtovec, this year's festival saw over 580 ads competing for awards. Last year, however, the number of competing ads exceeded 800.
Designed to promote Slovenian production, SOF originates in the Yugoslav advertising film festival from the 1970s. It is seen as an opportunity to look back at the past year and as an incentive to improve the quality of advertising.
Source: Slovenian Press Agency STA
Author: STA, Slovenian National Press Agency