Radenska Top Brand by Consumers' Choice in 2011

Ljubljana, 25 January (STA) - Soft drinks maker Radenska tops the list

of most popular brands in Slovenia in 2011, according to the second annual

survey conducted by the Si.Brand consumer association. Following Radenska

on the top 50 list of brands by consumers' choice were Fructal fruit drinks

and the tea brand 1001 cvet.

Also among the top ten brands were retailers Spar and Mercator, Paloma

tissues, Gorenjka chocolate, Adidas sportswear, Coca Cola and Kras meat

products, the consumer association wrote in a press release on

Wednesday.

According to Si.Brand, the popularity of state-owned

companies is decreasing. This can be seen from the NLB bank and railway

operator Slovenske železnice falling considerably on the list, while flag

carrier Adria Airways and airport operator Aerodrom Ljubljana even lost

their places among the top 50 brands.

A falling trend in popularity

is also evident among financial institutions, the press release

notes.

The survey was conducted between 28 February and 10 December

2011 on the internet and in the field among 1,102 respondents, who answered

questions related to their knowledge about the brands, as well as

popularity, likeability and functionality of the brands.

To enable

comparison with previous results, the questionnaire and the rating system

remain the same.

In the 2010 survey, the most popular brands were

Fructal, Paloma and Radenska.